Privacy policy
Effective date: January 1, 2025
At IK PrimeGears, your privacy is our priority. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services. It also outlines your rights and how you can exercise them.
By using our website, you agree to this Privacy Policy. If you have any questions or concerns, feel free to contact us: info@primegears.lv .
CONTENTS
- What Information Do We Collect?
- How Do We Collect Your Information?
- How Do We Use Your Information?
- Where Do We Store Your Data?
- Legal Basis for Using Your Data
- Cookies and Tracking Tools
- Data Retention
- Who Do We Share Your Data With?
- Your Rights
- Changes to This Privacy Policy
- Contact Us
What Information Do We Collect?
We collect the following personal information:
- Personal Information: First name, last name, email address, shipping and billing address, phone number, and payment details.
- Usage Data: Information about how you interact with our website, such as browsing behavior, device type, operating system, browser type, IP address, and referral source.
How Do We Collect Your Information?
We collect your information in several ways:
- When You Create an Account: When you create a profile in our system we gather personal details that you provide, such as your first name, last name and email address.
- When You Place an Order: When you place and order through our platform, we collect necessary information to process your order, including details of the items purchased, your payment method, shipping and billing information.
- When You Contact Us: If you contact us via phone, email, or through our embedded contact form, we may collect personal information you provide during those communications to assist you with your inquiry or support request.
- Using Cookies and Tracking Tools: We use cookies and similar technologies to collect data about your usage of the website. This helps us improve the website and provide a personalized shopping experience.
How Do We Use Your Information?
We use the personal information we collect to provide and improve our services. Specifically, we may use your information for the following purposes:
- To Process Your Orders:
- Facilitate the purchase and delivery of products or services.
- Handle payment processing and transaction security.
- To Manage Your Account:
- Enable account creation and login.
- Maintain account settings and preferences.
- To Communicate with You:
- Respond to inquiries, support requests, or feedback submitted via phone, email, or using our contact form.
- Send important notifications about your account or orders.
- To Personalize Your Experience:
- Customize content, offers, and recommendations based on your preferences.
- Improve website functionality and user experience.
- To Improve Our Services:
- Analyze website usage and trends using tools like Google Analytics.
- Conduct research to enhance product offerings, features, and overall performance.
- For Marketing (with Your Consent):
- Send promotional emails or offers if you’ve opted in to receive them.
- Display targeted ads or recommendations on our website or third-party platforms, subject to your consent.
- For Security and Fraud Prevention:
- Monitor, prevent, and address unauthorized activities or potential security threats.
Where Do We Store Your Data?
Personal data that we have collected is primarily stored within the European Economic Area (EEA). However, this data may also be transferred and processed in countries outside the EU/EEA. We use various services from external providers, such as email, cloud services, and analytics tools, which may involve transferring personal data to locations outside the EU/EEA. Any transfer of your personal data is carried out in full compliance with applicable laws.
Legal Basis for Using Your Data
Under the General Data Protection Regulation (GDPR), we are required to inform you about the legal basis on which we process your personal data. We process your personal data based on the following legal grounds:
- Your Consent: In certain cases, we may ask for your explicit consent to process your personal data. For example, we may seek your consent to send marketing communications or to use cookies for analytics and advertising purposes. You have the right to withdraw your consent at any time, without affecting the legality of processing based on consent before its withdrawal.
- Contractual Obligations: We process your personal data to fulfill our contractual obligations with you, including when you place an order, create an account, or engage in other transactions on our website. This processing is necessary for us to provide the services or products you request.
- Legitimate Interests: We may process your personal data based on our legitimate interests, provided that these interests are not overridden by your rights and freedoms. This includes using your data to improve our website, personalize your experience, analyze user trends, or communicate with you regarding your order or account.
- Legal Obligation. In some cases, we may need to process your personal data to comply with legal obligations, such as tax or accounting regulations, or to respond to legal requests.
Cookies and Tracking Tools
Cookies are small text files that are stored on your device (such as a computer, smartphone, or tablet) when you visit a website. They help us recognize your device and store certain preferences or actions. Cookies can be either session cookies (which are deleted once you close your browser) or persistent cookies (which remain on your device for a set period).
Types of Cookies We Use
- Mandatory/Necessary Cookies. These cookies are essential for the functionality of our website and cannot be disabled in our systems. They enable the site to deliver enhanced functionality and a personalized user experience. These cookies may be set by us or by trusted third-party providers whose services we have integrated into our platform.
- Analytics Cookies. These cookies help us measure and enhance the performance of our website. They provide valuable insights into the popularity of different pages and how visitors interact with the site. All information collected by these cookies is aggregated and completely anonymous. If you disable these cookies, it may limit our ability to optimize and analyze the site’s performance effectively.
- Marketing Cookies. These cookies may be placed on our website by advertising partners and social media services. They use anonymized data, which may be shared with third parties, to create a profile of your interests. While these cookies do not store personal information directly, they rely on uniquely identifying your browser and device to build this profile.
Google Analytics
We use Google Analytics to track website traffic and user behavior. Google Analytics collects data such as your IP address, browser type, device information, and pages you visit on our site. This data is aggregated and used to generate reports that help us understand how our website is performing and how users interact with it.
You can learn more about how Google Analytics collects and processes data by reviewing Google's Privacy Policy. In addition, you can find out how to control the information that is collected here.
Managing Cookies
You have the option to control or disable cookies through your browser settings. Most web browsers allow you to manage cookie preferences, including rejecting certain types of cookies or clearing cookies after each session. Please note that disabling certain cookies may affect the functionality and performance of our website.
- To disable cookies: You can adjust your browser settings to block or delete cookies. Each browser is different, so please refer to your browser's help section for specific instructions.
- To opt out of targeted ads: If you'd like to opt-out of receiving personalized advertising from third-party networks, you can visit the European Interactive Digital Advertising Alliance.
- To opt out of analytics and marketing cookies: You can manage your preferences for analytics and marketing cookies directly through our cookie banner. The banner allows you to accept or decline specific types of cookies during your visit to our website. The cookie banner is always available on this page and can be accessed by clicking the button in the bottom left corner of your screen.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or legal compliance purposes).
Retention Periods
- Account Information: If you create an account with us, we retain your personal data for as long as your account remains active. You may request the deletion of your account at any time, and we will remove your data unless it is necessary to comply with legal obligations.
- Order Information: We retain details of your purchases, including shipping and billing information, for up to 10 years.
- Customer Support Data: If you contact us for support or inquiries, we retain your data for as long as necessary to resolve your query and maintain records for quality assurance or legal obligations.
- Marketing Data: If you opt-in to receive marketing communications, we retain your information until you unsubscribe or request deletion.
- Website Usage Data: Data collected through cookies and tracking technologies is retained for a specific period, typically ranging from 6 months to 1 year, depending on the type of cookie. For example, session cookies are deleted when you close your browser, while persistent cookies, such as those used for analytics or preferences, may be retained for up to 12 months.
Criteria for Retention
We evaluate data retention periods based on the following factors:
- The nature and sensitivity of the data.
- The purposes for which it is processed.
- Legal, regulatory, and contractual requirements.
- The potential risks associated with retaining or deleting the data.
Data Deletion
When your personal data is no longer required for the purposes outlined above, we securely delete or anonymize it to ensure it cannot be restored or identified.
If you would like more information about our data retention practices or wish to request the deletion of your personal data, please contact us at info@primegears.lv
Who Do We Share Your Data With?
We may share your personal data with trusted third-party service providers and partners to help us deliver our services, comply with legal obligations, or improve our offerings. We ensure that any data shared is protected and handled in accordance with this Privacy Policy and applicable privacy laws.
Categories of Third Parties We Work With
- Service Providers:
- Payment Service Providers: To securely process your payments and manage financial transactions.
- Shipping Partners: To facilitate the delivery of your orders.
- Analytics and Marketing Partners:
- We use tools like Google Analytics to analyze website traffic and user behavior. This helps us improve our website, products, and services.
- Advertising platforms or networks may receive data to help us deliver targeted ads and measure campaign performance.
- IT and Infrastructure Providers:
- We rely on external providers for hosting, cloud storage, and IT support to ensure the reliability and security of our website and services.
- Regulatory and Legal Authorities:
- We may disclose your personal data if required by law, to comply with legal processes, or to respond to valid requests by public authorities.
International Data Transfers
Some third-party providers we work with may be located outside the European Economic Area (EEA). When your personal data is transferred internationally, we ensure it is protected through:
- The use of standard contractual clauses approved by the European Commission.
- Verification that the receiving country has adequate data protection laws.
Data Sharing Safeguards
- We only share personal data necessary for the specific purpose and require all third parties to respect the security and confidentiality of your data.
- Third parties are contractually obligated to use your data only for the purposes specified by us and in compliance with privacy laws.
Your Rights
As a user, you have several rights under applicable data protection laws, including the General Data Protection Regulation (GDPR). These rights empower you to have greater control over your personal data. Below is an overview of your rights and how you can exercise them.
- Right to Access. You have the right to request access to the personal data we hold about you. This includes the right to obtain a copy of your data and information about how it is processed.
- Correct Your Data. If you believe that any personal data we hold about you is inaccurate or incomplete, you can request that we correct or update the information.
- Right to Erasure ("Right to Be Forgotten"). You can request the deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes it was collected, or if you withdraw your consent and no other legal basis for processing exists.
- Right to Restriction of Processing. You have the right to request that we restrict the processing of your personal data in certain situations, such as when you contest the accuracy of the data or object to its processing.
- Right to Data Portability. You can request a copy of your personal data in TXT format.
- Right to Object. You have the right to object to the processing of your personal data, particularly when it comes to direct marketing or when the data is processed based on legitimate interests.
- Right to Withdraw Consent. If we process your personal data based on your consent, you can withdraw that consent at any time. This will not affect the lawfulness of any processing conducted before your withdrawal.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we do, we’ll update the “Effective Date” at the top.
We recommend checking this page regularly to stay informed. Your continued use of our website means you accept any updates.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please feel free to reach out to us. We are here to assist you.
You can contact us through the following channels:
- Email:info@primegears.lv
- Contact Us Page: Use the form on our Contact Us page to submit your inquiry.
We strive to respond to all inquiries promptly and aim to address your concerns in a timely and efficient manner.